Who influences what is “risky behaviour” for teens?

Two new studies reported in EurekAlert touch on teens’ views of risk.  One from the University of Waterloo, suggests that teens don’t believe there are the same health problems with water pipe (hookah) use as for cigarette use, although the public health information is quite the contrary.  The other, from the University College London, suggests that young teens trust other teens’ opinions of risk much moreso than they do adults’ evaluations of risk.  The message seems to be that public health messages need to be framed from age-appropriate perspectives to reach the desired audience!

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